Creative Director based in Lisbon, Portugal. With 15+ years across agencies and in-house teams, he's built a reputation for creative that gets people talking.

CREATIVE DIRECTOR
DESIGN & ART DIRECTION
BRAND CAMPAIGNS

COLLAGE ARTIST
STATIONERY HOARDER
MAGPIE BRAIN

Graeme designs, art directs and leads the teams around him. Spanning brand identity, campaigns and creative operations, he works at the intersection of craft and leadership, delivering both the work itself and the systems behind it.

20+ industry awards across Cannes, Loeries, Pendoring, African Cristal, Bookmarks and Midas, including:

  • Gold Dolphin, Cannes Corporate Media & TV Awards: Wesgro, “The Neverending Tourist” (Tourism Films)

  • Pendoring Prestige Award (Grand Prix): Sanlam Musiekfees, “Every Word is a Masterpiece”

  • Gold, Live Events (Loeries): Sanlam “Every 1 Counts,” Takalani Sesame Roadshow (Sesame Street)

  • Silver, Design & Design Craft (African Cristal): Netflix, “The ABCs of Saving the World”

  • Silver, Brand Identity (African Cristal): TymeBank

  • Gold, Direct Mail (Midas Awards): “Whipping the Cat,” Bespoke Legal Service

  • Bronze, The Drum Marketing Awards: Superside rebrand

Curiosity First

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Good Systems do More

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Chase the Craft

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Taste over Trends

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Curiosity First · Good Systems do More · Chase the Craft · Taste over Trends ·

BRAND IDENTITY & CAMPAIGNS

Design and art direction across visual identity, brand systems and integrated campaigns, spanning print, packaging, editorial and sponsorship/experiential work.

CREATIVE LEADERSHIP & TEAM BUILDING

Running design departments and studios, mentoring designers and art directors, and directing copy and campaign concepts alongside them.

DESIGN SYSTEMS, GUIDELINES & TOOLKITS

Building the brand toolkits, guidelines and libraries that keep a growing team consistent, fast and on-brand.

SELECT CLIENTS
Netflix • Coca-Cola • Johnnie Walker • McDonald's • Sanlam • TymeBank • Santam • Superside • SA Rugby • Wesgro • Pick n Pay

  • "One of the best creatives I have ever worked with... a genuine problem solver who does not falter under pressure."

    Jenny Ehlers
    Former Executive Creative Director at the King James Group

  • "I still compare every member of my team to him to this day."

    Richard Phillips
    Content Strategy Director at National Geographic

  • "A natural designer and idea native... I would rehire him in a heartbeat."

    Mimi Nicklin
    Regional Managing Director at Omnicom