Netflix The ABCs of Saving the World
To launch Netflix's The Umbrella Academy, we decided to bring a piece of the show's twisted nature to life. We created the first children's book covering everything the Umbrella Academy members might need to know, from defusing bombs to controlling extraterrestrial tentacles. Using cues from the show, we published the A to Es in The ABCs of saving the world. Illustrated and written in the same style as a children's book, this book will help you save the world.
AWARDS
African Cristal Awards 2019 • Silver: Design Craft • Silver: Design
Agency: King James Group
Chief Creative Officer: Alistair King
Executive Creative Director: Danny Pinch and Jenny Ehlers
Creative Director: Cameron Watson and Graeme McCree
Creative Group Head: Ken van Reenan
Art Director: Melissa Raath
Copywriter: Jp Le Riche
Designer: Michelle Baron
Illustrator: Caroline Vos
Production: Samantha Wentzel and Sallyanne Lewendon