The Bostik Book of Unbelievable Beasties
Kids today are growing up in a digital age, spending more and more time in front of screens and mobile devices. So, stationery brand Bostik gave us a challenge: How do we spark children’s imagination and get them creating again? We asked kids to cut, stick and draw their own wild and wonderful Beasties using 20 ridiculous rhymes written by science fiction author Lauren Beukes. The best Beasties were published next to the matching rhymes, to bring The Bostik Book of Unbelievable Beasties to life. The book is a fantastical collection of creatures; each Beastie is unique and not defined by gender, colour or size.
AWARDS
South Africa Creative Circle – January 2017 • 2nd in Experiential Ad of the Month
Prism Awards 2017 – Bronze Prism • Consumer PR for an existing product or service
African Crystal Festival 2017 – Sapphire Award (Gold) • Promo & Direct: Best use of promo activation
Agency: King James Group
Chief Creative Officer: Alistair King
Executive Creative Directors: Jenny Ehlers and Dan Pinch
Creative Director: Graeme McCree
Illustrator and Designer: Tashreeq Allie
Copywriters: Catherine Bartlett and Warrick Sherrell
Writer: Lauren Beukes
Production: Sallyanne Lewendon