Hammer Brand Identity

Hammer is an events agency that creates live brand experiences. Events like these are touchpoints where all five senses are engaged. To show this, we identified the points in the brain where each sense is processed. These points led to a unique fixed-dot system, which then informed every design element.

We animated the logo in different ways to express the five senses and how Hammer uses them to engage the audience. Slick black is used with pastels to combine a premium feel with a sense of playfulness. This whimsical approach was applied across brand content by overlaying event footage and photos with dots.

Hammer allows consumers to see, hear, smell, taste and touch brands in the real world, which is expressed in the logo and identity.

Agency: King James Group
Chief Creative Officer: Alistair King
Executive Creative Director: Jenny Ehlers
Creative Director: Graeme McCree
Senior Designer: Michelle Baron
Animator: Daniel Zoeller
Production: Gizelle Stoutz and Sallyanne Lewendon