The Neverending Tourist

The Neverending Tourists

To get back on the consideration list of international travellers as boarders open post the 2020 pandemic, we wanted to show that Cape Town and the Western Cape was the perfect destination to ease back into global travel. Because of our wide-open spaces, diverse culture and hospitable people, you may never want to leave.

So we turned to the experts, tourists who came to the Western Cape on holiday and never left, we called them our Neverending Tourists. We selected four former tourists who have settled in South Africa and asked them to call home and let their fellow countrymen know why they decided to stay.

Through a fully customised Facebook bot, our Neverending Tourists told their stories in their own words, inviting users to chat and discover their favourite weekend activities, secret spots to hike, surf, cycle, or enjoy lunch and a bottle of wine. They gave viewers the chance to live vicariously through them and share all the insider tips and information they might need to plan a trip to Cape Town and the Westen Cape.

CELINE HOEKS • Dutch adrenaline junkie Celine moved to the Western Cape after being completely drawn to the adventurous lifestyle it has to offer. She spends most of her free time in the ocean surfing the waves around the peninsula and lives with her boyfriend and their two dogs in beautiful Scarborough.

MARCUS ZANDHUIS • Marcus relocated to Cape Town after a friend returned from the perfect holiday and convinced him to give the Western Cape a try. He met his wife, Joonji, in Cape Town's famous Long Street and together with his son Maru, they live happily in Sea Point.

MARTHA GILLE • German tourist Martha first visited Cape Town in 2014; she immediately knew this was her new home. She lives with her boyfriend in Cape Town, and they spend their weekend's camping, exploring and meeting up with friends to sit on the beach and enjoy life to the fullest.

PHILIP RUTHER • Philip is a German doctor who, together with his family, travelled through Africa in their Land Cruiser and orange caravan. He is an adventurous soul who loves to take his family to places most people will never visit. They have settled in Cape Town, where Philip has co-founded a holistic health centre.