Sanlam Cape Town Marathon
The Sanlam Cape Town Marathon is Africa's only race that has an International Association of Athletics Federations gold label status. To highlight the cities energy and our gold label status, we used light painting with a streak of gold along the race route to hero Cape Town's natural beauty. We built a custom pixelstick to create blue and gold light streaks and captured photos and gifs of runners blazing a path through the city.
Agency: King James Group
Chief Creative Officer: Alistair King
Executive Creative Director: Jenny Ehlers
Creative Director: Graeme McCree
Art Direction: Graeme McCree
Design and DTP: Janine Stober
Writer: Catherine Bartlett
Photographer: Nick van Renen
Producers: Ananda Swanepoel and Sallyanne Lewendon