Sanlam Takalani Sesame 20 Year and Counting
It’s been 20 years since Sanlam partnered with Takalani Sesame to make South African kids smarter, stronger and kinder. To celebrate this milestone, we teamed up with SA hit music duo, Mafikizolo, and everyone’s favourite, Muppets to create a fun sing-along song for the whole family.
The campaign included the 20 Years and Counting music video and a sing-along version on YouTube, a TikTok dance challenge, and a Spotify playlist of other uplifting South African tracks.
Agency: King James Group
Chief Creative Officer: Alistair King
Creative Director, Art Director: Graeme McCree
Writer: Kathryn White
Producer: Samantha Wentzel
Director: Kyle Lewis
Production Company: Egg Films