Wesgro Dreaming of One Day
To market South Africa’s Western Cape as a tourism destination when the whole world is in a lockdown, we looked to the one place everyone could still travel; their dreams. Dreaming of One Day is a sleep podcast that aims to get people to dream of the Western Cape, South Africa. Designed to lull listeners to sleep with detailed descriptions and rich soundscapes of locations and activities in the province.
The Science: Research suggests that guided imagery can relax the mind and assist with sleep. This focus on specific imagery lets the subconscious mind continue to process the last thing you thought of before you fell asleep, increasing the likelihood of it appearing in your dreams.
AWARDS
LOERIE AWARD 2020 • Silver: Radio & Audio: Branded Content
Agency: King James Group
Chief Creative Officer: Alistair King
Executive Creative Director: Danny Pinch
Creative Director: Graeme McCree
Art Director: Melissa Raath
Copywriter: Jp Le Riche
Designer: Tashreeq Allie
Production: Joshua Michael and Leticha Kisting