Graeme McCree
Graeme McCree
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Sanlam HmC 2018

Sanlam HmC 2018

The 2018 Sanlam Handmade Contemporary Fair celebrates a ‘return to making’, which highlights how makers transform raw materials into designs with meaning. To showcase the maker’s craftsmanship, we produced visual stories inspired by the raw materials used. Each image shows how artisans transform raw materials into value, just as Sanlam turns money into meaning. 

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Agency: King James Group
Chief Creative Officer: Alistair King
Executive Creative Director: Jenny Ehlers
Creative Director: Graeme McCree
Art Direction: Graeme McCree
Design: Graeme McCree and Keith Hubbard
Writer: Wendy Birt
Photographer: Travys Owen
Stylist: Anna Verloren Van Themaat
Producers: Ananda Swanepoel and Wesley Coller