Sanlam Musiekfees Live Poster
How do you promote a music festival where the gigs are scattered around town, and your target audience is just about everyone? You take the music festival to the people, wherever they are. To give fans a preview of the festival, we turned a truck into a live poster that moved around town and popped up in places where each performers audience was hanging out. The live poster featured a diverse lineup of well-known artists who showcased their iconic lyrics during 30-minute performances that brought the theme “Every word is a masterpiece” to life.
Agency: King James Group
Chief Creative Officer: Alistair King
Executive Creative Director: Jenny Ehlers
Creative Director: Graeme McCree
Art Direction and Design: Graeme McCree
Writer: Stephné De Villiers
Photographer: David Prior
Producers: Sallyanne Lewendon, Wesley Coller, Samantha Wentzel and Ananda Swanepoel,